Keywords from Google Zeitgeist
Posted in Hot Tips by adminA great place to visit for keyword junkies is Google Zeitgeist, which translated means “spirit of the times”. The site gives you trending topics which may be worth targeting. We have previously talked about Google QDF algo, which means they always want to display fresh content for trending topics. Read more »
Keyword Research with Social Media: Twitter
Posted in Hot Tips by adminTwitter is a good tool for carrying out keyword research. It’s not just about finding keywords that are searched on, but discovering what people are actually talking about. If you run a blog, posting on topical subjects will help your posts rank. Google is hungry for quality topical blog posts around trending subjects – this is called Google QDF algorithm (Query deserves freshness). Read more »
Keyword Density Is Dead
Posted in Hot Tips by adminModern search engines like Google DO NOT use keyword density. If you look through any intro to information retrieval courses at a university, you will see that it’s thought of as a high-cost, low return metric. Read more »
Longtail Keywords – What are they?
Posted in Hot Tips by adminLontail Keyphrases are generally those that are 3 words and more. To increase the traffic to your website, targeting longtail traffic is an excellent strategy. SEO Consultants have also found that long tail traffic will generally convert better as buyers are late in the buying cycle (see user intent). Read more »
Watch Out For Inflated Keyword Search Volumes
Posted in Hot Tips by adminkeyword-research.co.uk have found a number of searches on certain keyword to be way too high in all of Google’s tools from the search based tool to Google Insights for search. We heard that it could be caused by domainers artificially inflating the number of searches for their keyword rich domains, done through processes of automation. Read more »
Finding Keyword Search Volumes with Google Insights
Posted in Hot Tips, Tools by adminGoogle insights for search has been around for while, but top SEOs are finding the data to be more useful. We previously talked about how useless Google’s standard adwords keyword tool is, the volumes are way out even on exact match. Read more »
Understanding User Intent
Posted in Hot Tips by admin | Tags: Keywords, SEO
Understanding user intent is the basis of advanced keyword research. Keywords can be divided into different categories which segment searchers by their intensions. Here are the main categories. Read more »
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- Keywords from Google Zeitgeist
- Keyword Research with Social Media: Twitter
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