The promotional power of SEO copywriting

We hear a lot these days about the mystical art of copy based search engine optimisation, or “SEO copywriting” as it’s more commonly known. Well, I’m here to tell you that much of what you’ve heard is probably a load of old smoke and mirrors.

Like magicians of old, but without the silly colourful capes and the bunnies, SEO savvy copy experts have been pulling the proverbial wool over our eyes for years and what’s worse is that we’ve let them. Read more »