Death Of Google Keyword Tool

A great blog appeared today from Aimclear talking about the death of the Google Adwords Keyword.  Google has taken a stance that it will only provide data on keywords that they believe are commercial.

If Google stops Marketers from using the Tool heavily, they will simply find new and better tools.  Hopfully paving the way for new innovation.  Currentl, there are very few tools that give accurate search volumes, data which is much needed by the search marketing community.

Aimclear went on to talk about buying this information from Google by running a campaign:

It’s possible to purchase insight into Google’s mid and long tail inventory.

» Run Google PPC, at modified broad match, for the keyword tools’ output, in single keyword AdGroups

» Overbid, and only run the keywords just long enough to cull a large enough sampling.

» Take note of inbound paid queries using analytics. Many of these keywords won’t be revealed in the KW tool.

» Run a query report. The query report has never been fully transparent, in that not all queries are revealed. It is reasonable to think that Google will dumb this report down even further, since it’s a leak of inventory information.

» It’s important to note that there is no search frequency metric attached to organic analytics. This method gets us the keywords, but not the relative important of the KW, ability to sort by monthly searches, etc…