Googles Search Based Keyword Tool

What is the best keyword research tool to discover new keywords for your business?  The answer is the search based keyword tool, and not the standard Google adwords tool most people use. The standard tool gives data that is totally inaccurate, usually very high.  This tool will provide you with much better data and accurate search volumes. What

What metrics will the tool give you?

• Total monthly searches for each keyword (local as per your domain extension/geo targeting).

• Advertising Competition (Adwords – not organic SEO)

• Suggestion bid

• Ad/Search Share

The key metric given by the tool is the monthly searches. This is how many people will approximately be searching on your keywords, if no data is given then the term is not frequently searched on and not worth going for. 100 searches is low (but worth targeting), 10,000 searches is high. It is also possible to use this tool to discover niche keywords worth targeting.

To find these niche keywords it is best to export this keyword list to Excel (not hard) and then filter the list by ‘monthly searches’. Look for related keywords that are getting over 100+ searches a month – you can build pages for these, or even target with quick blog posts.  This tactic will give you a great list of keywords that will have high monthly searches in Google. Its the place to start building out your long tail keywords, which is the secret to getting more targeted, better converting traffic.