Modern Keyword Research

Keyword research is the start of any Internet marketing strategy.   It used to be so easy.   A few years ago  Overture Keyword Tool made creating keyword groups real quick and simple.  Search frequency and category patterns were effected  by the present SEO practices.

In those days, transparent bidding gave true insight to the real cost of any keywords.   Paid platform keyword research tools worked very well for SEO and internet marketers.

The golden age of SEO and kweyword research  was upon us, a new world of ültra-targeted media buys served to inquiring clients.  We remember rolling around on the carpet in utter joy  in the early ’00s, because our clients’ customers  piling into search engines to ask for product information. Which we duely served up.

Keyword Research with data maxed out

Now in 2010, there are added datasets to advise creating keyword groups, available to the smart demographic researchers.   Most of our keyword tools now include mainstream tools like Keyword Discovery, WordTracker and Google AdWords  tool, but all not really giving close data.  Googles adwords tools has had a big update, but we still see the figures can be totally out.

You should still look at your own data,  to mash up site-specific datasets like PPC history, organic analytics and CRO metrics.   Also, you can now take social media’s pulse by data mining some places like Digg and Yahoo and Youtube.  These make  excellent  keyword research for SEO & PPC  optimisation.  Modern Tools and site data  are often best used in create smart data combos.   Here are some of my examples:

Find a website’s good terms, advised by its historical PPC  CRO metrics.  Base your decisions on “what to choose,” on your site’s authority (Dmr ) and what looks easy to go for in the SERPs.

You can begin with your competitors keyword data from SpyFu, Paste top keywords into WordTracker Lateral Stemming Thesaurus.   Then pass the results through AdWords External Keyword Tool.   You then organise the keywords to find the zone where low CPC intersects with higher search volumes.

Try manually cutting and pasting into notepad – then chuck this text into some other sites.  Try social media internal search engines like StumbleUpon, Twitter or Digg to search for relevant content.

Buzz Pocket Mining (BPM) refers to data mining “community recommended” authority content to scrape for keyphrases.   BPM also as a great 2nd benefit , it’s easy to find and record the community’s influencers and power users for later networking to help push your content.